Your Assisted-Living Marketing May Be Failing

The Danter Company evaluated marketing materials at 249 assisted-living properties we visited over the last three years. Almost three out of five (59.5%) graded out as a D or an F on our grading scale for effectiveness using lifestyle marketing techniques and producing material that seniors can easily handle and read. Marketing packages collected by …

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Rethinking Streets for Successful Communities

Kenneth Danter appears in this video produced by Mid Ohio Regional Planning Commission (MORPC) in 2011 discussing trends in housing as well as ways to think about the relationship of demographics to housing supply. Other key figures in development issues in Central Ohio also appear in the video. Tags: Columbus housing market, empty nesters, home …

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Senior Housing Market May Not Boom For Awhile

Housing developers have been looking at the Baby Boom generation as it aged and anticipating the gold mine of developing retirement housing for Baby Boomers. We are seeing signs that it may not work out that way: The general housing market is going to need to recover significantly before the retirement housing sector can take off, …

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Independent-Living or Living Independently?

In the 40 years that The Danter Company has been conducting analyses of the senior housing market, we have noticed that the lines between the levels of  care at retirement housing developments have been slowly blurring. There have generally been four types of retirement housing (in order of ascending level of care and services), as …

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Move-up Housing Demographic Blues

The media have been announcing the various landmarks of the Baby Boom generation (those born between 1946 and 1964) for years.  In 2006 it was big news when the leading edge of the Baby Boomers turned 60.  Next year, it will be big news when the leading edge of the Baby Boomers turns 65.  The …

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